Peacock Launches Native Vertical Video Format for Live Sports

Peacock is set to revolutionize the way fans watch live sports, with the streaming service introducing a native vertical video format that allows viewers to watch games without having to turn their phone sideways. This innovative feature will be rolled out to NBA games this spring, and will utilize an advanced algorithm to track players and zoom in on the action, providing an immersive viewing experience. The technology behind this new format is rooted in NBC Sports’ plans to incorporate a player tracking system called viztrick AiDi, developed by a Japanese broadcaster. This system utilizes facial recognition to enable viewers on mobile devices to tap their screen to focus on specific players. As Peacock’s vertical NBA streams begin to roll out, it remains to be seen whether the service will adopt this technology. The introduction of native vertical video for live sports marks an exciting milestone in the evolution of streaming services and their commitment to enhancing the viewing experience. With this innovative feature, fans can now enjoy live sports in a more immersive and engaging way, without having to compromise on the size of their screen.