Meta Execs Hope Virtual Reality Games Can Endure Despite Industry Decline
The game industry is facing a rough period, according to Chris Pruett, director of games for Meta Reality Labs. Prauett attributed the downturn to several factors, including the economic uncertainty and rising costs associated with producing VR content. In an effort to adapt, Meta has been focusing on developing free-to-play titles like GorillaTag, which has gained popularity among young teens who have limited disposable income. By providing accessible and engaging virtual reality experiences, Pruett hopes that these players will stick around despite the challenges facing the industry. To achieve this goal, Meta is investing in games that cater to a wider audience, including those with disabilities and elderly users. The company also plans to expand its VR content offerings beyond gaming, which could help to attract new users and retain existing ones. Despite the optimism, Pruett acknowledged that the industry still faces significant hurdles, including increasing competition from other forms of entertainment and the need for more affordable hardware. Nevertheless, he remains hopeful that virtual reality gaming can endure and continue to evolve in response to changing market conditions.