Olympics ticket sales open worldwide following record local interest surge

Ticket Sales for 2028 Los Angeles Olympics Open Globally

The ticket sales for the 2028 Los Angeles Olympics have officially opened to the global audience, following a record-breaking first week of local presales. According to organizers, over 1 million tickets priced at $28 will be made available to the public, with nearly half of all Olympic tickets priced under $200.

In the initial phase, every ticket sold went to residents of Los Angeles and Oklahoma City areas, despite some complaints about high prices, fees, and availability. Hundreds of thousands of these low-priced tickets were snapped up by local buyers, with organizers attributing this success to their efforts to make affordable options available.

The global sales launch, known as “Drop 1,” will run through April 19 for fans who were selected through a draw and assigned time slots. Tickets are available across various Olympic events, including the opening and closing ceremonies.

Organizers acknowledged that some fans experienced sticker shock after being marketed towards the $28 entry-level tickets, only to find many of the cheapest seats had already sold out or were priced higher than expected. However, they noted that this outcome was not unexpected, given the popularity of low-cost options.

LA28’s senior vice president for games delivery revenue, Allison Katz-Mayfield, stated that more low-cost inventory will be released in future sales phases. The organizing committee is under pressure to deliver a financially responsible Games without burdening taxpayers, who could be on the hook for cost overruns.

The LA28 operation is expected to generate over $7 billion in revenue, primarily through ticket sales, sponsorship, and hospitality. Strong ticket sales, along with sponsorship and hospitality revenue, are seen as positive signs for the financial health of the Games.

Source: Al Jazeera